The initiative

THE MARSUPIAL PROJECT

Harness Everything, the MADITECH sub-brand that owns the harnesses, builds this project. The chain runs MADITECH, then Harness Everything, then the Marsupial Project, then JOEY and its siblings, and every product keeps its by MADITECH credit. harnesseverything.com

One family of dealership software, nineteen products, one shared memory we call the pouch. The core three: JOEY works for the salesperson, KANGAROO works for the manager, WALLABY works for the business that has no sales team at all. Around them, sixteen specialists cover every corner of the store: leads, service, mail, parts, buying cars, finance, the customer's own app, recon, advertising, the back office, collision, the phones, loaners, the website, the reputation, and training.

A joey is a young kangaroo, a wallaby is its smaller cousin, and possums, numbats and wallaroos are family too. Every product is a marsupial, so the family name is also the roadmap: one pouch, one ecosystem, each member doing its own job and feeding the others.

Only JOEY can be bought today. KANGAROO has a free early Beta on getjoey.app. WALLAROO has an open early access list. Everything else, from WALLABY through the newest members, is in development. None of them are for sale yet.

THE NINETEEN PRODUCTS

JOEY

Live

The rep.

An AI sales assistant sold to the individual salesperson, not to the dealership. It answers new leads, follows up, and keeps the pipeline warm while you are in front of a customer.

First contact in seconds, day or night.
Follow up that keeps going after you clock out.
Every lead, note and next step in one place.

Open getjoey.app

KANGAROO

Beta

The manager.

Manager to salesperson automation: a team command deck, lead routing with automatic escalation, coaching and approvals. JOEY makes one salesperson superhuman. KANGAROO does the same for the person running the floor.

One deck for the whole team, not one tab per person.
Leads routed automatically, then escalated when nobody answers.
Coaching and approvals without chasing anyone down.

Open getkangaroo.app

WALLABY

In development

The whole troop.

B2B outbound for small businesses and solo founders with no salespeople at all. You hire virtual workers coordinated by a virtual manager, and the org chart is the product.

Hire a virtual worker the way you would hire a person.
A virtual manager keeps the team pointed at the right accounts.
Grow the team by adding to the org chart, not by hiring.

Open getwallaby.app

POSSUM

In development

The second chance.

A lead recovery engine for automotive sales: it goes back for the aged, ghosted, no-show and unsold leads everyone else wrote off, and works them back to life.

Aged and ghosted leads get a real reactivation sequence.
No-shows and unsold traffic worked instead of archived.
In development. Concept site is live, nothing to buy yet.

Open getpossum.app

NUMBAT

In development

The service advisor.

What JOEY does for the sales rep, NUMBAT does for the service advisor: it watches the service CRM, remembers every customer visit and declined repair, keeps customers updated while their car is in the shop, and hands sales-ready signals from the service lane to JOEY.

Long term memory of every customer's service history.
Status updates and declined-service follow-up in the advisor's voice.
In development. Nothing to buy yet.

Open getnumbat.app

WALLAROO

Early access

The mailbox.

Physical mail outreach on the Joe Girard system: a real card in every sold customer's mailbox on a cadence that never breaks, so they remember you at trade-in time. Connects to JOEY, with bundle pricing at launch.

Handwriting-style cards printed and mailed for you, on cadence.
Your book of sold customers, kept forever.
Early access list is open. Nothing to buy yet.

Open getjoey.app/wallaroo

QUANDONG

In development

The parts counter.

The third profit center gets its own marsupial: a dealer-first marketplace where dealerships sell OEM parts and accessories directly to consumers, with the counter's own AI copilot for lookups, quotes and dead-stock recovery.

List your whole parts inventory without hand-typing a catalog.
Sell aging shelf stock direct to consumers before it dies.
In development. Nothing to see yet, and nothing to buy.

Planned home, domain not registered yet:

SNAG

In development

The buyer.

The family member that BUYS cars: trade-in appraisals, instant cash offer leads worked end to end, private-party sourcing, and we-want-your-car offers made right in the service lane.

Appraisal copilot that works the offer, not just the number.
Finds buyable cars in the service lane and the open market.
In development. Nothing to see yet, and nothing to buy.

Planned home, domain not registered yet:

FINGERLIME

In development

The closer.

F&I with a smile: the finance office copilot that presents the menu in plain language, personalizes product attach, and keeps every disclosure exactly right.

The menu explained like a person, not a laminated grid.
Compliance that fails closed, never a guessed rate.
In development. Nothing to see yet, and nothing to buy.

Planned home, domain not registered yet:

EUCALYPTUS

In development

The customer's pocket.

The app the dealership gives its customers: their garage, their service bookings, their parts and accessory orders, and their trade-in offer, all in one place that remembers them.

One tap to book service, order parts, or see your offer.
The customer-facing face of the whole family.
In development. Nothing to see yet, and nothing to buy.

Planned home, domain not registered yet:

PAVLOVA

In development

The recon runner.

Every acquired car tracked from the buy to the front line: detail, mechanical, photos, with the bottleneck chased automatically, because every idle recon day is real money.

Time to line, measured and chased per vehicle.
Hands the finished car straight to the sales floor.
In development. Nothing to see yet, and nothing to buy.

Planned home, domain not registered yet:

LAMINGTON

In development

The advertiser.

Inventory advertising and marketing automation: every car advertised the day it is ready, every campaign fed by what the family already knows, no listing left stale.

Ads generated from real inventory, never from templates alone.
Campaigns that know which cars actually need the push.
In development. Nothing to see yet, and nothing to buy.

Planned home, domain not registered yet:

BILLYTEA

In development

The office.

The back office that never drops a deal jacket: title and registration work tracked to done, deal paperwork completeness checked, and accounting that reconciles because it reads the same system as everything else.

Every title, every deal jacket, tracked to complete.
Books that match because there is one source of truth.
In development. Nothing to see yet, and nothing to buy.

Planned home, domain not registered yet:

PEPPERBERRY

In development

The body shop.

Collision, owned: photo-based estimate intake, the insurance paperwork worked instead of dreaded, repair status the customer actually hears about, and a totaled car turned into a replacement-car conversation.

Estimates started from photos before the tow truck arrives.
Status updates that end the where-is-my-car calls.
In development. Nothing to see yet, and nothing to buy.

Planned home, domain not registered yet:

DAMPER

In development

The phones.

Every inbound call answered, every missed call rescued. Unlike the phone bots everyone else sells, this one knows the caller: their car, their history, their thread, and it hands the call to the person who owns the relationship.

Answers with the caller's whole story already open.
Books service, routes sales calls to the owning rep.
In development. Nothing to see yet, and nothing to buy.

Planned home, domain not registered yet:

MACADAMIA

In development

The loaner fleet.

Loaners, shuttles and mobility, managed and predicted: tomorrow's schedule decides tonight which loaners to hold, so the customer who needs a car gets one and the fleet stops leaking money.

Every loaner tracked: who, fuel, miles, due back.
Allocation predicted from tomorrow's booked work.
In development. Nothing to see yet, and nothing to buy.

Planned home, domain not registered yet:

FAIRYBREAD

In development

The storefront.

The dealership's own website and digital retail, built and run for you: live inventory, trade-in offers, payments and bookings, all wired into the same family that runs the rest of the store.

A site that sells, not a brochure that sits.
Trade, finance and service booking built into every page.
In development. Nothing to see yet, and nothing to buy.

Planned home, domain not registered yet:

WATTLESEED

In development

The reputation.

Reviews chased while the visit is still warm, survey risk caught before the survey goes out, responses drafted in the store's own voice, and every listing kept healthy everywhere your name appears.

Happy customers asked at the right moment, every time.
Trouble spotted before it becomes a one-star story.
In development. Nothing to see yet, and nothing to buy.

Planned home, domain not registered yet:

WITCHETTY

In development

The trainer.

Onboarding and training for every seat in the store, with drills built from real scenarios and progress the manager can actually see. New hires productive in days, not months.

Role-based curricula for sales, service, parts and office.
Certifications tracked in the manager's command deck.
In development. Nothing to see yet, and nothing to buy.

Planned home, domain not registered yet:

HOW THEY FIT TOGETHER

Start with one salesperson and JOEY. Add the manager and the whole floor moves together with KANGAROO. Give a company with no sales team a troop of its own with WALLABY. Then the specialists join the same pouch: SNAG buys the car, PAVLOVA gets it front-line ready, LAMINGTON advertises it, JOEY sells it, FINGERLIME closes it, WALLAROO and NUMBAT keep the owner close through the ownership years, QUANDONG sells the parts, POSSUM revives whoever went quiet, EUCALYPTUS puts it all in the customer's pocket, and BILLYTEA keeps every paper straight behind it all. One car, one customer, one system, all the way around.

WHERE EACH ONE ACTUALLY STANDS

JOEY is live and in daily use. KANGAROO has a free early Beta. WALLABY, POSSUM and NUMBAT have their own sites and are still being built, with no launch date we are willing to publish. WALLAROO is collecting its early access list. QUANDONG, SNAG, FINGERLIME, EUCALYPTUS, PAVLOVA, LAMINGTON and BILLYTEA are the 2026 class: official, in active design, and without so much as a site yet. A site of their own is not a shipped product, and a name is not a site.